Local Myth, Man-Boob Billboard & Walking For Farm Animals

September 9, 2009

It turns out that omnivorous locavores may be bending over backwards for no reason if their goals are environmental. Read the Forbes article that takes the meat out of the locavore argument and puts the emphasis right back on the largest single contributor to greenhouse gas emissions: meat and dairy. But we know that already, right? There’s nothing green about local bacon aside from the greenwashing in which it’s packaged. It’s almost as bad as the “humane slaughter” myth.


Sometimes all you need is a simple, organic cotton tee in a few colors to take your wardrobe to the next level. Logos, silkscreen graphics and band names can distract from the main attraction: you. Alternative Apparel has crew neck and v-neck tees in every damn color.

PETA recently took some heat for asking us to save some whales – from blubber. Women went nuts when PETA put up a billboard saying that adopting a vegetarian diet can lead to weight loss, and now they are going after the guys! So what do you think? Offensive or crafty?Moobs

Meatloaf is not just for meat-eaters. With 33g of protein per serving, Field Roast’s Classic Meat Loaf packs some serious muscle. Order it online or check your local retailer.


Walk like a man. We often hear about all the things we should do “like men“. But now, you can really walk like a man, by raising money to benefit Farm Sanctuary! Click HERE to see all the walk dates and locations.

To raise funds in person, please use the Offline Donation Form. You’ll need to bring the completed form and any donations with you the day of the Walk. If you can’t make it and want to sponsor someone, like our friend Gretchen or Dave, or simply donate, please do that too!

Thanks to our friend Ari, who is often a guest columnist on GGA, and who owns the snarky, yummy vegan, soy-candle company A Scent of Scandal forwarded locavore and man-boob articles.

Judgmental: Veggie Conquest

August 7, 2009

When I was asked to be a judge for the first Veggie Conquest showdown in NYC on August 22nd, I had visions of myself as a TV judge like Judge Judy or Gordon Ramsey – handing out brash words of wisdom and catchy, yet condemning spitballs of criticism. “Don’t feed me mushy pasta and tell me it’s al dente,” I may accuse. Or “If you can’t take the heat, get out of the kitchen!”  There may also be moments where the audience believes I am going to rip someone a new one – but then after a dramatic pause I say, “This…is…the best dish here.” O, to dream. And that is why you need to enter this competition. Because you know you can make the best dish there. I know it too. So do it. The SECRET INGREDIENT will be revealed a week before the competition!

Meet the Judges for Challenge #1


On food competition shows like Top Chef and Iron Chef, the food is so often an obnoxious cliché. Foie Gras. Lamb. Caviar. Bacon. I mean bring a book, people. How many times can you showcase diseased liver, a cuteness-icon, fish periods, and the ass of an animal that’s smarter than your dog before it gets boring?

I am so excited that there is finally a vegan food competition! I hope you will all buy your tickets for August 22nd, and  come join me in Chelsea for this landmark event as a chef or a taster. See you there!

Challenge #1
Amateur Cooking Competition
Aug. 22, 2009
Chelsea, Manhattan
Buy tickets here

My Farming Jacket, Shredding Lessons, Secret Jails & Pop Shops

June 29, 2009

ONLY 1 DAY LEFT TO ENTER TO WIN THESE BOURGEOIS BOHEME BROGUES! It’s so easy, don’t kick yourself later for not even trying!https://i0.wp.com/www.bboheme.com/images/SIMPATHIABROWN.jpg

Turk + Taylor, creator of handsome, organic garments, has opened a pop-up store in San Francisco! If you’re on the west coast, you must check out their tailored goods for both men and women.  And of course they’re offering up a batch of striking tees!

Picture 13 The Turk+Taylor Pop-Up Shop is located at 1529 Fillmore Street in San Francisco. Their phone number is 415-336-5364. They’re open Thursday through Sunday, Noon – 7pm through the end of August.

Animal Rights Activist Jailed at Secretive Prison Gives First Account of Life Inside a “CMU”
In a Democracy Now exclusive interview,  Andrew Stepanian, an animal rights activist who was jailed at a secretive prison known as a Communication Management Unit, or CMU, speaks to Democracy Now. Watch the FULL VIDEO.

Jim James of the lionized My Morning Jacket has announced that a portion of the proceeds of an upcoming, limited-edition EP will go to some of our favorite peeps at the Woodstock Farm Animal Sanctuary!


LEARN TO SHRED! Raw chef Judita (who also happens to star as “Judy Nails” in Guitar Hero) is teaching some raw un-cooking classes in NYC. If you want to learn Raw Foods 101 from a rockstar chef, you must take the class!


The Cruelest Show On Earth! Ringling Bros has fastened itself onto Coney Island like a parasite for the summer. Find out what happens during typical behind-the-scenes training for circus elephants:

Instead of supporting horrible activities like this, go to Cirque Du Soleil or Fuerza Bruta!

Get amazing vegan meals delivered anywhere!


The Do-Good Dad: Father’s Day Guide

June 16, 2009

Father’s Day is this Sunday. If you haven’t gotten anything for dear old dad yet, in addition to making a donation to your favorite organization in your father’s name, here are some good gift ideas:

Bid on one of a million amazing things at CharityBuzz. Check out the Dads & Grads auction. From hanging out with Patrick Dempsey at Daytona to meeting Bill Clinton, sitting in box seats at the US Open, watching the Yankees play the Red Sox, taking a swimming clinic with Michael Phelps, or a Kenny Chesney autographed Guitar! There is more cool stuff than I can list here. Just don’t bid on the fishing trip. Ugh.

Item Photo Item Photo Item Photo

Item Photo

BREAK THE BANK! If you are loaded, your dad might like a Tesla Roadster (starts at $101,000) or Model S – both electric performance vehicles from Tesla Motors. The Model S is capable of rocketing from 0-60 in 5.5 seconds and traveling up to 300 miles on a single 45 minute charge (starts at $49,900 which is not that bad)!

tesla model-s, Tesla Sedan, Tesla electric vehicle, tesla model S revealed, electric sedan, Tesla roadster, green design, sustainable design, green transportation

For the rest of us who can only afford to splurge a little bit…

Organic Dress Shirts form CULTURATA (check for local stockists)

Matt & Nat Mens’ Accessories: Shop HERE.

Or if you’re in NYC, go to this event:



Make a donation to Mercy For Animals before Father’s Day on June 21st and Rory Freedman, co-author of Skinny Bastard will match your contribution, dollar-for-dollar – totaling up to $5,000! Donate $100 or more and you will receive an autographed copy of Skinny Bastard – a guide for macho men on eating well and getting in shape the healthy and cruelty-free way!

Get dad into shape w/ The Engine 2 Diet, Thrive in 30, and Skinny Bastard!


Kicks! Check out our favs for dad from Bourgeois Boheme, NOHARM, and NOVACAS:

https://i2.wp.com/www.karmavore.ca/images/thumbs/sm_prod_justin_brown1.png Product Details https://i2.wp.com/www.bboheme.com/images/COMPASSIVOBROWN.jpg

A Recycled Billboard “George Dopp Kit







Organic Grooming from Dr Bronner, and Herban Cowboy!

Organic Grooming - Men's Body Care Gift Set

Film Fundraiser at The Peter Max Studio w/ Amazing Food & Celeb Guests!

June 6, 2009

I am embarking upon the production of a feature documentary film called “Standardized Testing” in collaboration with Kelly Overton of PATH (People Protecting Animals & Their Habitats).

Picture 1

This pioneering, controversial and hilarious film follows PATH founder Kelly Overton, an overachieving activist who has degrees from Harvard, Tulane, Columbia and UMASS, as he attempts to return his diplomas and get his tuition refunded in an effort to bring attention to the dangerous and wasteful biomedical research being done at the universities.

https://i0.wp.com/www.michaelarnoldart.com/max_peter_love.jpgIn order to begin production on the film, the legendary artist Peter Max (http://www.petermax.com/) and activist Mary Max (http://www.kindgreenplanet.org/) have offered to host a production launch party – featuring food, drink, and special celebrity guests!

To purchase tickets, click here:




Special guests include: Golden Girl – Rue McClanahan, Actress -Ally Sheedy, International Phenomenon- Princess Superstar, CNN Commentator -Jane Velez-Mitchell, Glamazon Lifestyle Guru- Chloé Jo Berman, Healthy Chef – Alexandra Jamieson, and yours truly, The Discerning Brute- Joshua Katcher. More special guests to be announced!


Featuring food & drink from 4 Course Vegan, Candle Cafe, Vegan Treats Bakery, Tuthilltown Spirits and Blackwell’s Organic Gelato!
Tuthilltown Spiritshttps://i0.wp.com/njmonthly.com/downloads/1524/download/Gelato_600.jpg

VeganTreats4 Course Vegan

Candle cafe

Friday, June 19th 2009
6:30 to 8:30 pm
The Max Studio
37 West 65th Street, 7th Floor
New York City

I would love for you to join me, and tickets start at just $100, and all proceeds go to PATH’s efforts to produce the film.

  • $100 per individual ticket
  • $350 for ticket and signed & dedicated Peter Max poster
  • $1,000 for ticket and signed & dedicated Peter Max poster and signed & dedicated The Art of Peter Max book*

To purchase tickets, click here:

Pass the word on Facebook!

Win the Bag! Brown Bag It! Bag Party! Other stuff too…

May 29, 2009

1. There are only 2 days left to enter to win the handsome $350 Matt & Nat Bag! It’s so easy to win, all you need is your webcam.


2. While you were brown-bagging it, have you ever wondered whether your wine or beer has egg whites, lard, or fish guts in it? Find out if your favorite booze is vegan at Barnivore!

Barnivore: Vegan-Friendly Booze Guide

3. Party Bags! Vegan Accessories line Malcolm Fontier is launching a new collection. Come out to the party in NYC!


Saturday, June 6th, 2009
Solefood NYC – Tribeca
38 Lispenard St. (between Broadway & Church)

New York, NY 10013 Get Directions



Gallery, Noon – 6 PM
Stop by and take a leisurely look at the new line and the artists’ work. Hourly giveaways.
Party! 7 – 11 PM
We turn it up a few notches with music by Atlanta’s DJ Chris Nicholson, drinks and giveaways. Of course, you can continue to shop for great gear.

4. STAY VOCAL is an awesome re-use website with the mission of encouraging people to reuse whenever and wherever possible. Thanks to reader Jesse Gavin for pointing this out for us! They have some great menswear!124

6. Legendary designer, Jhane Barnes’ RHEDUX line utilizes pristine, high-quality fibers, yarns, and fabrics that would have otherwise have ended up in dumpsters.

BladeFlourescentConglomerateCurve Yoroke

7. The Recycled Retriever makes eco-friendly pet products in Provincetown and Cape Cod! They ship and even do gift baskets! Lots of recycled, hemp, and organic toys and beds and stuff!

Eco Nap Earth Friendly Pet Bed Eco Bone with Squeaker "Bringing Home Puppy" - Green Gift Set Recycled Rubber Dog Collar

4CV’s French Lentil Roulade w/ Macadamia ‘Salata’ and Herb Vinaigrette

May 28, 2009

by featured contributor, Chef Matteo of 4CV

TableI had the pleasure of attending and documenting one of Chef Matteo’s 4 Course Vegan dinner-events recently. The events have been taking place in Williamsburg, Brooklyn since 2003, tucked away in an inconspicuous loft beneath the Williamsburg Bridge.

Matteo’s food and presentation are meticulous, sophisticated, and delicious – focusing on healthy, local, organic, vegan cuisine. The candle-lit, communal tables are a great way to meet people. Typically, this weekly event sells-out, so you must make reservations if you’d like to attend. I asked Matteo to share the recipe of my favorite dish from that evening. Enjoy!  – DB

French Lentil Roulade w/ Macadamia ‘Salata’ and Herb Vinaigrette (serves 6)


Macadamia ‘Salata’:
2 cups raw macadamias, soaked 12 hours
¼-½ cup rejuvelac
¼ tsp sea salt
Soak macadamias overnight for 12 hours. Drain and place in food processor fitted s-blade. Pulse to gently chop macadamias before adding ¼ cup rejuvelac. Process until macadamias are smooth. Place processed macadamias in a nut milk bag or cheesecloth and inside a colander. Put a 1 or 2 lb weight on top of macadamias and allow to ferment 12-24 hours. In a bowl, combine macadamia ‘salata’ and sea salt. Mix and refrigerate.

½ cup French lentils, sorted and rinsed
2 cups water
2 tbsp wheat-free tamari
pinch of sea salt
1 tbsp extra virgin olive oil
2 shallots, diced small
pinch of black pepper and sea salt
1 tbsp minced cilantro
In small sauce pan, combine lentils, water, tamari, and sea salt. Over high heat, bring to a boil. Reduce heat to low and simmer until lentils are tender, about 20-25 minutes. Drain lentils and set aside. Meanwhile, heat extra virgin olive oil over medium heat. Add shallots, salt and pepper and cook until shallots are soft, about 4-5 minutes. Remove from heat and add cilantro and lentils. Stir to combine flavors and set aside until ready to assemble roulades.


¼ cup buckwheat flour
2 tbsp brown rice flour
2 tbsp tapioca flour
½ tbsp arrowroot powder
pinch of sea salt
1 cup nut milk
½ tbsp minced chives
grapeseed oil for coking crepes
Combine buckwheat flour, brown rice flour, tapioca flour, arrowroot powder and sea salt in bowl. Stir to mix. Add nut milk and whisk until smooth. Stir in the minced chives and refrigerate for at least 20 minutes. Over medium-low heat, lightly grease a non-stick 6” sauté pan with grapeseed oil. Pour ¼ cup batter into pan and cook until golden brown, about 1 minute. Flip crepe and cook on other side for an additional minute until cooked through. Repeat with remaining batter. Cover crepes with kitchen towel until ready to use.


½ cup extra virgin olive oil
¼ cup apple cider vinegar
1 tbsp prepared mustard
2 tsp agave nectar
¼ tsp minced garlic
pinch of black pepper and sea salt
1 tsp minced oregano
½ tsp minced thyme
Blend extra virgin olive oil, apple cider vinegar, mustard, agave, garlic, salt and pepper until smooth and creamy. Whisk in oregano and thyme.

1 oz baby mustard greens, washed and dried
2 tsp toasted sesame seeds


Lay one crepe flat on a clean surface. Evenly spread 2½ tbsp macadamia ‘salata’ on the crepe. Sprinkle 2 tbsp French lentils over the macadamia ‘salata’. Take the nearest edge of the crepe and roll it up using the macadamia ‘salata’ to seal the overlapping edges together. Trim the ends to make it uniform and neat. Slice crepe in half on bias. Set in the middle of a plate with the bias’ opposing each other. Repeat with remaining crepes.

Toss mustard greens with 2 tbsp herb vinaigrette. Evenly divide the greens amongst the plates placing them on top of the crepe. On each plate, sprinkle 1 tbsp of French lentils over the greens and drizzle with 1 tbsp herb vinaigrette. Garnish with toasted sesame seeds. Serve immediately.


Chef Matteo aims to bridge communities through organic, gourmet, vegan fare, in hopes of facilitating increased mindfulness and compassion in and of the living.