Lula’s Sweet Apothecary


Lula’s Sweet Apothecary is a small, cabinet of curiosities and Ice Cream parlor tucked away in the Lower East Side of Manhattan. I’ve been frequenting their shop, which has given the other vegan-friendly dessert joints (what’s their names again?) a serious run for their money. Lula’s is 100% vegan owned and operated, and will rocky-road your world!

The re-emergence of early 1900s decor is exemplified in this adorable, vintage-drug-store-inspired wonder-room where handmade, artisan, vegan delights line the walls in candy-shop jars, and rare vegan toppings (white chocolate, malt powder, peanut butter cups!) reside in card-catalogue drawers, neatly labeled. Even the friendly owners seem to have been plucked from a 1920’s photograph and the music should be coming out of a gramophone.


With nutmilk, coconut cream, and soymilk-based ice cream creations like the hugely popular cake batter and brownie batter or the traditional rocky road (complete with Sweet & Sara marshmallows), maple walnut, and even chocolate-vanilla-swirl soft-serve – Lula’s blows my mind. Last night, I enjoyed a brownie sundae with hot fudge, soy whipped cream, and a cherry on top. They have a rotating array of innovative flavors and confections. I have yet to try the New York Egg Cream (no egg, no cream), or a malted milk shake, but the hot cocoa, which was topped with fresh-shaved dark-chocolate, was brilliant, and the menu is extensive. One thing I know is that this place will have a line out the door come summer-time.

*The Discerning Brute readers get one free topping through June 1st, when you go in and say “The Discerning Brute sent me!”

8 Responses to Lula’s Sweet Apothecary

  1. vanessa says:

    This place is so so wonderful.

  2. Nate says:

    We went there the other night and it was amazing.

  3. Franni says:

    I want to go soooo badly!!! Unfortunately, I don’t live in New York xD

  4. Corinne says:

    This place looks very dangerous…I may have to stop in when I visit NYC in a couple weeks! Thanks for the tip:)

  5. Chloé Jo says:

    Cutest posting ever! Makes my raw, dieting self want to faint. Love.

  6. Jason says:

    I went there today after work and had the Brownie Sundae with Twist (Chocolate and Vanilla) Ice Cream, Chocolate Syrup, Walnuts, Whipped Cream, and a cherry! It was HEAVEN!

  7. GonePie says:

    I love Lula’s. its a great place with real old time style. The brownie sundae is made with the gluten-free Gone Pie brownie. Both Lula’s and Gone Pie stress high quality ingredients. Go Lula’s. Proud to be part of their sundae!

  8. melisser says:

    Oh my my, I loved Lula’s SO much & not just because Blythe & Derek are the sweetest EVER. I even made a video tribute to their shop!

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